Time has never quite been the same since the arrival of Ice-Watch to the watch market in 2007.
A watch whose colourful fashion-focussed and accessible concept would lead to an international, intergenerational and intercultural brand that’s ticking along nicely. Since then it has been constantly ticking away, changing and inventing new collections, with complete transparency. This value is conveyed by its name: ICE.
As flexibility and responsiveness are encouraged at each level, it’s easy to understand how a simple idea could be transformed into a trendy accessory worn all around the world. Multiple styles: minimalist, sporty, urban, colourful, glamorous, romantic. Multiple materials: Ice-Ramic, silicone, metal, leather. Multiple audiences: men, women, kids and juniors. Multiple desires: 8 to 10 new collections per year, fitted with a screwed back, making them waterproof to 10 ATM. Collector’s models and more targeted models are released thanks to partnerships and prestigious co-branding arrangements (BMW Motorsport, Pantone Universe, Vendée Globe Race). The wide range of Ice-Watch timepieces can adapt to the lifestyle and activities of those who wear them.